Spirence Partners with CoAd to Redefine Workplace Mental Health Through Prevention
Spirence Partners with CoAd to Redefine Workplace Mental Health Through Prevention
Spirence, a preventative mental health platform for the workforce, today announced their partnership with CoAd, a leading provider of HR and payroll solutions, to support the well-being of its internal workforce.
This decision reflects the commitment of CoAd, which now also integrates PrimePay, to investing in the people behind their organization, including the belief that a healthy, supported workplace is the foundation for exceptional service.
Spirence and CoAd’s relationship began at HR Tech’s PitchFest, where CoAd, and the now integrated PrimePay leadership, served as judges, with Spirence finishing as a top finalist. That shared moment sparked a deeper conversation around the future of mental health at work and a mutual recognition that prevention is a necessary and compassionate benefit for employees.
“Spirence stood out to us at HR Tech because they’re rethinking mental health support in a way we haven’t seen before,”
said Susan Gearhart, Chief Human Resources Officer at CoAd. “Their focus on prevention and everyday support felt fundamentally different from the reactive care models most organizations rely on today. Spirence supports people earlier and more consistently, helping them stay mentally well before challenges escalate. That proactive approach immediately resonated with how we think about caring for our workforce.”
CoAd knows that when employees feel supported, the businesses they serve thrive. As a national provider of human capital management solutions, this means streamlining operations, reducing administrative burdens, and delivering high-quality benefits at a lower cost.
Few companies understand the true cost of unaddressed mental health challenges in the workplace better than they do, which makes their decision to bring Spirence to their own employees even more meaningful.
This partnership equips CoAd’s employees with accessible, everyday support, so they have what they need to navigate stress, build resilience, and stay well long before a crisis arises. Looking ahead, CoAd is planning to roll out Spirence to its customers next, expanding that same proactive care to the businesses it supports.
“From our first interactions at HR Tech, the CoAd and PrimePay leadership teams understood that the future of workplace mental health cannot rely solely on reactive models of care,” said Laura Kunz, Co-Founder, President, and Chief Commercial Officer at Spirence. “They recognized the need for a proactive, human approach that supports the everyday employee, not just the small percentage actively seeking clinical care. Their leadership team is forward-thinking, deeply invested in the well-being of their people, and we are proud to partner with an organization that truly understands the connection between employee well-being, culture, and long-term business success.”
CoAd has built its reputation over more than 30 years by remaining attuned to the needs of the businesses it supports. The addition of Spirence reflects that same standard closer to home: the people who power CoAd deserve the same investment in their well-being as the businesses they help build.
About Spirence
Spirence is a preventative mental health platform designed for the 75% of today’s workforce who are underserved by traditional models of care. These individuals may not identify as “sick,” but they still need meaningful, accessible support to navigate everyday stress, build resilience, and stay well.
Spirence delivers a personalized, preventative mental health experience that meets employees in their daily moments, not just in times of crisis. By embedding employer-sponsored benefits directly into the experience, Spirence removes barriers to access and drives significantly higher engagement than traditional mental health solutions.
The result is a proactive investment in people that helps employees feel supported, understood, and equipped before challenges escalate, transforming mental health from a reactive expense into an everyday foundation for performance and well-being.
About CoAd
For more than 30 years, CoAd has helped businesses thrive by removing the complexity of human resources. As a leading national provider of human capital management solutions, they provide expert payroll, benefits, workers’ compensation, risk management, and HR technology solutions so organizations can focus on growing their business.
With more than 30 offices nationwide, they combine national resources with a local touch to serve over 17,000 clients across all 50 states. Their reach is national, but their approach is personal; built on relationships, accountability, and a genuine commitment to the businesses and people they serve.
