98% of mid- to large-sized companies offer Employee Assistance Programs, yet only 4% of employees use them each year. Organizations often frame this as a stigma problem and leave it at that.
A single barrier does not drive the utilization gap. Two completely different barriers drive this gap at once, pulling in opposite directions across different segments of the workforce.
Younger workers openly discuss mental health support and see it as a normal part of a healthy work environment. They want to use these resources. The barrier is that the available support format does not match how they seek help or access care.
For older workers, the barrier is different and deeper. For much of this group, seeking mental health support conflicts with a lifetime of cultural programming that equated needing help with personal weakness. The concept itself is the barrier, not the format.
INSIDE THE REPORT
01
Understand how different generational barriers, not just stigma, drive low utilization across your workforce.
02
See why format drives engagement for younger workers, while language and trust shape behavior for older employees.
03
Learn how prevention-first design increases utilization, builds resilience, and supports employees before crisis.
THE BOTTOM LINE
Support only works when it’s designed to reach both.
FREE DOWNLOAD
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Includes data from JAMA, WHO, McKinsey & more
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